Overall, Episode has been a top 10 grosser in 110 countries.īut inevitably, it wasn't too long before Episode's format attracted the attention of other developers.īy 2016, Pocket Gems was posting some impressive numbers – including that its Demi Lovato story had generated $13 million – while Pixelberry Studios launched a direct competitor in Choices: Stories You Play. It's been performing better than ever before in the UK, too, with the game hitting a current peak of third on the UK iPhone grossing charts on December 31st 2017. It's spent a mere three days outside the top 50 in 2018 so far. On January 3rd 2018, Episode hit its current all-time peak of seventh in the US iPhone grossing charts.Īs of February 21st, Episode sat at 38th in the US iPhone grossing charts. However, there can be little doubt that appetite for these kinds of titles is only increasing, with Pixelberry's Choices: Stories You Play also tearing up the grossing charts since its 2016 release.īut just how big is this growing sector? We took to App Annie's grossing charts to find out.Įpisode has built its growth around two pillars: the ability for players to write and publish their own interactive stories, and licensed stories based around the likes of Mean Girls and Demi Lovato.īut in the story of its life on the App Store, only now is it reaching the climax. After all, while not an instant hit, its now-market leader was launched back in 2013 – before Glu's hit. Pocket Gems, the developer of Episode, may disagree. It's tempting to conclude that although the game was a massive hit, it served only to inspire a wave of progressively less successful celebrity-licensed mobile games from Glu and its competitors.īut for the CEO of Ludia, the Montreal-based developer of What's Your Story?, Kim Kardashian: Hollywood is the game that really “broke new ground” and gave rise to the kind of interactive narrative games that are now so ascendant on mobile. What's the legacy of Glu Mobile's Kim Kardashian: Hollywood?
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